VR is prohibitive at $2,000+ entry cost
Location-based entertainment makes adoption easy
Peolple get to try new experiences with plenty of space, guidance from trained staff, and tailored content.
LBE enables monetization
There is already a positive ROI atone location and potential for digital monetization and scale effect.
VR has no scalable business model
VR is a once-only experience
LBE drives retention
People come back for more highly social and immersive multiplayer games.